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Strategic Decision Making and Business Model Development Strategic Positioning Differentiation and positioning are closely related marketing approaches. Positioning is the approach to conveying what makes the product or company better than or different compared to the competitors.
On the other hand, differentiation is the way the company performs its positioning through promoting the benefits its offers or distinct attributes.
Positioning approaches can be developed in different ways. It can be based on the product characteristics, types of consumers, application, competition, or object attributes. Manuka honey is produced in Australia south east coast and New Zealand Manuka from the Manuka tree after the bees have pollinated it.
There is high demand for Manuka honey real in the UAE market for medical purposes. In this case, the Australian provider of gourmet honey, Honey Bee, will use the customer benefits or product characteristics of the Manuka honey as its positioning strategy when entering the UAE market.
As organic food providers, Honey Bee will have to give emphasis to the superior nutritional values of the Manuka honey.
The benefits of this strategy are that it creates value, non-price competition, brand loyalty, and no perceived substitute. First of all, it has been noted that the honey in most of the stores is not real honey; it is estimated that about 75 percent of honey in various stores is not natural honey.
Investigations reveal that mass produced honey is mostly sourced from China, lacks real pollen, and is artificially processed. The World Health Organization WHO and experts of honey manufacturing maintain that real honey needs to have microscopic pollen particles in order to be authentic.
Honey that lacks pollen particles is artificial, watered-down scam, and nutrition void. Most of the honey in the supermarket shelves is manufactured through ultra-filtering procedure, where honey is heated to high temperatures and pressure removing the microscopic pollen particles.
This approach is used by the Chinese manufacturers who distribute tons of honey illegally to different markets. It is alleged that these manufacturers dump large amounts of heavy metals, dangerous antibiotics, and artificial sweeteners into the imported honey products. The raw honey contains different important nutritional components for the mind and body; that is, it has powerful antioxidants, enzymes, natural vitamins, and other important nutrients.
In the UAE, real honey is increasingly accepted for its medicinal properties and amazing taste as well. For a long time people have been using honey to treat different conditions. In the late 19th century, scientists revealed that honey contains antibacterial properties, that is, it contains elements that can fight bacteria.
It has been noted that some honey types stimulate the creation of special cells that may help repair tissues which have been damaged by infections. Honey also contains anti-inflammatory properties that can reduce inflammation and pain after it is applied.
The fact is that not all honey has healing properties. Some of the honey can be times more effective compared to others. One of the elements of Manuka honey is hydrogen peroxide which gives it the antibiotic feature.
In addition, the honey contains elements that have antibacterial qualities. One of the antibacterial components in this honey is methylglyoxal. Methylglyoxal is found in various types of honey but in small amounts.
Methylglyoxal gives the Manuka honey the antibacterial property. When the concentration of methylglyoxal is high, it increases the antibiotic effect. The honey manufactures have come up with a scale for ranking the effectiveness of Manuka honey: The rating of the UMF shows the concentration of methylglyoxal.
Not all Manuka honey contains higher levels of methylglyoxal. In order to be considered therapeutic, the minimum rating of the Manuka honey should be One of the medical uses of Manuka honey is that it can be applied on the skin. It can be used to treat minor burns and wounds.Nov 26, · Physical education dissertation topics dialogue prompts pinterest scholarly journal articles on bipolar disorder ebay business model b2c script writing online master plan design ways to prevent obesity mark twain philosophy no essay college scholarship, interviewing while contract to hire math connects course 3 skills practice workbook answers.
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Similar confusion arises concerning justifications for community participation and autonomy are becoming aligned with the socio cultural context brings these other groups, but.