Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information.
Conjoint analysis demonstration Market research case studies Our market research projects are varied and cover a full range of qualitative and quantitative research techniques, but often with advanced research designs to give the maximum insight about the market, often leading to financial market models.
This section contains a selection of case studies. Rather than reveal the clients, some of whom would be happy for us to say who they are and others who would prefer confidentiality, we have decided not to reveal any names.
Brand tracking A variety of surveys tracking brand performance and assessing the impact of different promotions. The surveys were carried out online with a pre- and post-measure. The effect was to show that the advertising had been effective in raising brand awareness and consideration, whilst also showing the stability and replicability of the online research method.
As a result the brand was able to demonstrate a 20 point uplift in awareness. Student fees research Working for a major university we carried out a study of students and potential students looking at their willingness to pay for different levels of tuition feed.
We were able to show the relevant price elasticities and give some indication of the expectation of the drop in student numbers that would result when fees were introduced. International deliveries A major international B2B research using our in-house survey software for web-assisted telephone interviews where each respondent could log on to the survey while talking with the interviewer and see personalised product and service options in their own language.
The aim was to understand the impact of price and service changes and gave the client a clear picture about the revenue and margin optimum for their services.
Pan-Europe product design A major industrial products company ran a nine-country European study into product and feature values across their markets enabling them to identify their brand equity and key value points.
This survey used our in-house custom conjoint analysis pioneering a number of extensions to choice-based conjoint.
US and European medical markets A supplier of high end equipment for use by surgeons wanting to know what are the key features and how to price the product against competitors. From the results they were able to build a value map for their product range and look to optimise pricing within the category.
Newspaper choices How do newspaper buyers value newspapers? In declining markets how should you optimise the product offer? A face-to-face conjoint project online wasn't appropriate to test product configurations and preferences.
Entering new financial markets What are the channels and routes to market for a range of new financial products and what are the key defining features that need to be considered in creating those products. Research to understand core drivers, market size and market structure to understand potential for return and likely cost impacts for new market entry.
Add-on services Retails offer a range of add-on services. How should those add-on services be priced. How should the service be delivered and monitored. A combination postal and telephone conjoint study showing price sensitivity and feature requirements from customers. Business-to-business relationships In B2B markets, business relationships are key, but how many people actually go through a formal process of reviewing their relationship with their supplier.
Using our Quality of Service Review, we provided the tools so that this leading component supplier could talk and and quantify their quality of their relationships. Customer satisfaction for energy supplier For many service-based industries, satisfied customers are those that receive the service, but don't notice.
Measuring satisfaction with something you only notice if it goes wrong can be a challenge because of the lack of perception about the service received.
Our innovative customer satifaction methodology allows respondents to focus more on the areas they want improved without burdening them on the areas that are working just fine. Feature value in FMCG markets Early in the development process, placing and prioritising new features for new products is always a challenge.
If you ask consumers directly what's important everything is. Using hierarchy of needs research we were able to take a list of around 50 items and identify not just what elements were valued, and by how much, but also identify different segments with specific needs.
Product design via internet research This leading motor services company wanted information on a newly proposed service for it's customers.
Using an internet panel for recruitment and on-line conjoint analysis we were able to show what the key elements of the service would be and how service design would affect take-up. Using one-on-one depth interviews with directors of major companies we were able to pin-point the the market for marketing effectiveness tools and consultancy.
Advertising effectiveness across multiple media When you are running advertising campaigns across different media, what is the individual effect of each element and how do they combine to increase reach and advertising effectiveness.
We were able to address this with a cleverly designed survey sample and so isolate the elements statisically showing the value of individual elements alone and elements in combination.
How much will your customers pay - not-for-profit?Case Studies: Most Recent. Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search.
Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material. The collection consists of Marketing case studies and research reports on a wide range of companies and industries - both Indian and international, cases won awards in varies competitions, EFMD Case.
Marketing Strategy & General Mgmt. Economics, Politics & Business Environment Ethics and Social Responsibility Finance, Accounting & Control Human Resource Management / Organisational Behaviour Knowledge, Information and Communication Production and Operations Management Entrepreneurship Popular Case Studies.
The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. We have already discussed social media case studies for and now we bring you these successful social media marketing case studies of from India.
In no particular order here is the list of few brands whose case studies have been described in their blogs / website / nominated for award / written by blogger / analyzed by social media. The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources.